The Malaysian cycling scene gained a massive win in prominence and credibility following the unforgettable debut of L’Étape Malaysia, dubbed “The World’s Greatest Amateur Cycling Event” on June 4 in picturesque Desaru Coast.
The successful series, which has been organized in over 20 countries including France, China, Thailand, Mexico, Brazil and Australia has now successfully made its way to Malaysian shores which saw the participation of 4,700 participants.
L’Étape participants certainly felt the aura of a Tour de France rider as they experienced the scenic backdrop of Desaru Coast with its beautiful landscape, smooth flat roads as well as the Speed Zones.
Muhammad Elmi Jumari was crowned the men’s champion in the 140KM individual category with a time of 3:11:11, while Yeong Zhen Yi crossed the line as champion in the women’s 140KM individual category with a time of 3:14:29. Elmi was surprised with his victory, as he had took part only to help his friend.
L’Étape Malaysia co-organizer MUSE Group Asia and Sports Johor Sdn Bhd was thrilled with the success of this debut event.
“We had generated RM13 million from this event, which is a testament to the hard work all parties involved had put in to make this successful. L’Étape Malaysia also marks the start of more sporting events to be held in Johor in the coming months,”